In 2020, ** percent of German companies had involved influencers in developing and planning product campaigns. The graph shows the results of an online survey conducted among German companies during the end of 2020 - beginning of 2021.
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BVDW. (April 28, 2021). Have you previously involved influencers in product or campaign development? [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 31, 2026, from /statistics/1268570/influencers-involvement-product-campaign-companies-germany/
BVDW. "Have you previously involved influencers in product or campaign development?." Chart. April 28, 2021. ÌÇÐÄÆÆ½â°æ. Accessed July 31, 2026. /statistics/1268570/influencers-involvement-product-campaign-companies-germany/
BVDW. (2021). Have you previously involved influencers in product or campaign development?. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 31, 2026. /statistics/1268570/influencers-involvement-product-campaign-companies-germany/
BVDW. "Have You Previously Involved Influencers in Product or Campaign Development?." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 28 Apr 2021, /statistics/1268570/influencers-involvement-product-campaign-companies-germany/
BVDW, Have you previously involved influencers in product or campaign development? ÌÇÐÄÆÆ½â°æ, /statistics/1268570/influencers-involvement-product-campaign-companies-germany/ (last visited July 31, 2026)
Have you previously involved influencers in product or campaign development? [Graph], BVDW, April 28, 2021. [Online]. Available: /statistics/1268570/influencers-involvement-product-campaign-companies-germany/