Mobile ad fraud activity by industry 2020| ��ƽ��

Distribution of mobile ad fraud activity in selected industries worldwide between January and August 2020, by fraud type

Characteristic	Fake user/bots	Software development kit (SDK) spoofing	Click spam	Click injection
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Source

Release date

December 2020

More information

Region

Worldwide

Survey time period

January to August 2020

Special properties

based on Adjust’s Fraud Prevention Suite, wider industry metrics may vary

Supplementary notes

The source provides the following definitions:
- software development kit (SDK) spoofing: the creation of legitimate-looking installs with data of real devices without the presence of any actual installs,"
- click spamming: a type of advertising fraud that happens when a fraudster executes clicks for users who haven’t made them,
- click injection: a sophisticated form of click-spamming., by publishing (or having access to) an Android app which listens to “install broadcasts,” fraudsters detect when other apps are downloaded and trigger clicks before an install completes. The fraudster then receives credit for installs as a consequence.

Percentage points exceeding or falling below 100 percent are probably due to rounding.

Citation formats

Between January and August 2020, fake users or bots accounted for percent of mobile ad fraud activity in the food and drink industry worldwide. Software development kit (SDK) spoofing – or the creation of legitimate-looking installs with data of real devices without the presence of any actual installs – was the most common type of mobile ad fraud in that sector, accounting for percent of the fraudulent activity.