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Key figures of Honkai: Star Rail global advertising between March and May 2023

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Release date

December 2023

Region

Worldwide, China

Survey time period

March 1 to May 31, 2023

Supplementary notes

Figures refer to ad traffic and ad placements on devices outside of China.

Citation formats

Honkai: Star Rail global ad traffic and placements 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 16, 2024
Honkai: Star Rail, a space fantasy role-playing game released by miHoYo Games, was recorded to have over and around *** ad placements on Google Play Store and Apple App Store respectively. Hong Kong, Japan, the United States, and Vietnam were the major advertising markets for the game.
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