In 2024, the company changed "software platform" revenue reporting to "advertising revenue" as advertising represents a significant share of revenue in the segment.
In 2024, the advertising revenue generated by AppLovin Corp. amounted to approximately 3.22 billion U.S. dollars. Meanwhile, the company generated a revenue of over one billion U.S. dollars through in-app purchases, and 482.53 million U.S. dollars of in-app advertising revenue in 2024. This represented an increase in both forms of app-related segment revenue compared to the previous examined year.
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AppLovin. (February 27, 2025). Annual revenue generated by AppLovin Corp. from 2019 to 2024, by segment (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1498874/applovin-annual-revenue-by-segment/
AppLovin. "Annual revenue generated by AppLovin Corp. from 2019 to 2024, by segment (in million U.S. dollars)." Chart. February 27, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1498874/applovin-annual-revenue-by-segment/
AppLovin. (2025). Annual revenue generated by AppLovin Corp. from 2019 to 2024, by segment (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1498874/applovin-annual-revenue-by-segment/
AppLovin. "Annual Revenue Generated by Applovin Corp. from 2019 to 2024, by Segment (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Feb 2025, /statistics/1498874/applovin-annual-revenue-by-segment/
AppLovin, Annual revenue generated by AppLovin Corp. from 2019 to 2024, by segment (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1498874/applovin-annual-revenue-by-segment/ (last visited July 21, 2026)
Annual revenue generated by AppLovin Corp. from 2019 to 2024, by segment (in million U.S. dollars) [Graph], AppLovin, February 27, 2025. [Online]. Available: /statistics/1498874/applovin-annual-revenue-by-segment/
