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Who is the most followed British TikToker? The most successful UK-based TikTok personality in terms of follower count was Gordon Ramsey in 2021. The popular British chef and TV personality reached **** million TikTok followers during the last measured year. MKS.vision ranked second with **** million followers, while Jeremy Lynch ranked third with **** million followers. In terms of engagement rate, samseat dominated the chart of growing influencers on TikTok in the UK, with an engagement rate of approximately ** percent.

Social media in the UK

Meta products continue to dominate within the UK in terms of social media reach, with approximately **** percent of the country's online audience reported to engage with Facebook and around ** percent with Instagram as of the third quarter of 2021. Users aged between 25 to 34 years represent the largest social media audience in the United Kingdom.

TikTok and the youth

Engaging with young users is where social video platform TikTok shines. Young adults aged 18 to 24 make up the largest share of the social app’s audience in the UK. In 2021, TikTok was also popular among children aged between 8 and 17 years, with ** percent of respondents reporting to engage with the popular video platform.