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Distribution of TikTok influencer audience in Australia in 2021, by age group and gender

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Source

Release date

July 2020

Region

Australia

Survey time period

2022

Supplementary notes

Note: the source defines an influencer as an account with over 1,000 subscribers.

Data collected in January 2022 and reflects average metrics for 2021.

Citation formats

Distribution of TikTok influencers audience in Australia 2021, by age and gender

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 5, 2020
In Australia in 2021, TikTok influencers had an audience share of percent that were female and aged between 18 and 24. Comparatively, males aged 55 to 64 years accounted for **** percent of influencer audiences.
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TikTok marketingDigital advertising in the U.S.Social media advertising and marketing worldwideBrands on social mediaDigital video advertising and marketing worldwide
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