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Distribution of YouTube influencers worldwide in 2020, by number of followers

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Sources

Release date

August 2021

Region

Worldwide

Survey time period

2020

Special properties

based on influencer lists by Upfluece software uses, broader industry metrics may vary

Citation formats

YouTube influencers worldwide in 2020, by follower count

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 19, 2021
In 2020, YouTube influencers with fewer than * followers made up percent of YouTube influencer accounts worldwide. The second and third largest groups were those with 100,000 to ** followers and those with * to * followers, accounting respectively for percent and percent.
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Topics

Virtual influencersInfluencer marketing worldwideInfluencer marketing in the U.S.Influencer marketing in BrazilInfluencer marketing in Europe
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per month, billed annually 1
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