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Awareness of the AdChoices icon in selected countries in Europe in 2016 and 2020

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Sources

Release date

April 2021

Region

Europe

Survey time period

November 11 to December 12, 2020

Number of respondents

>10,000

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Original question: "Before today, have you seen the following icons or symbols online?"
The source does not provide information about the survey methodology applied in 2016.

Citation formats

Awareness of the AdChoices icon in Europe 2016-2020, by country

Published by ÌÇÐÄÆƽâ°æ Research Department, May 5, 2021
During a 2020 survey carried out in ** European countries, it was found that the awareness of the AdChoices icon was highest in Ireland, with ** percent of respondents from that country saying they had seen the AdChoices icon before the survey. Great Britain ranked second, with an awareness level of ** percent.
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