* This figure refers to the total number of consumers across the U.S., Canada, Brazil, UK, France, Italy, Germany, Spain, Denmark, Sweden, Finland, Norway, India, UAE, Saudi Arabia, China, Indonesia, Japan, Australia and New Zealand.
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Share of U.S. shoppers mostly shopping online due to COVID-19 2020, by category
In 2020, some ** percent of consumers in the United States said they would mostly shop for apparel online in the future due to the impact of the coronavirus (COVID-19) pandemic. Close to a third of U.S. consumers intended to primarily buy personal care products online. Shoppers were less open to buying fresh food and non-alcoholic beverages in this manner.
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EY. (October 22, 2020). Share of consumers in the United States that will primarily shop online for selected categories in the future due to the coronavirus pandemic in 2020 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 26, 2026, from /statistics/1232211/us-shoppers-that-will-mostly-shop-online-by-category/
EY. "Share of consumers in the United States that will primarily shop online for selected categories in the future due to the coronavirus pandemic in 2020." Chart. October 22, 2020. ÌÇÐÄÆÆ½â°æ. Accessed July 26, 2026. /statistics/1232211/us-shoppers-that-will-mostly-shop-online-by-category/
EY. (2020). Share of consumers in the United States that will primarily shop online for selected categories in the future due to the coronavirus pandemic in 2020. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 26, 2026. /statistics/1232211/us-shoppers-that-will-mostly-shop-online-by-category/
EY. "Share of Consumers in The United States That Will Primarily Shop Online for Selected Categories in The Future Due to The Coronavirus Pandemic in 2020." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 22 Oct 2020, /statistics/1232211/us-shoppers-that-will-mostly-shop-online-by-category/
EY, Share of consumers in the United States that will primarily shop online for selected categories in the future due to the coronavirus pandemic in 2020 ÌÇÐÄÆÆ½â°æ, /statistics/1232211/us-shoppers-that-will-mostly-shop-online-by-category/ (last visited July 26, 2026)
Share of consumers in the United States that will primarily shop online for selected categories in the future due to the coronavirus pandemic in 2020 [Graph], EY, October 22, 2020. [Online]. Available: /statistics/1232211/us-shoppers-that-will-mostly-shop-online-by-category/