Data shown is using current exchange rates and reflects the market impacts of the Russia-Ukraine war.
The eCommerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets. The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets nor digital purchase or resale of used, defective or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
All figures are estimates. A detailed methodology can be found in the ÌÇÐÄÆƽâ°æ Digital Market Outlook.
Citation formats
U.S. retail e-commerce sales CAGR 2017-2028, by product category
The highest CAGR for the period of 2017 and 2028 was estimated to be in the food segment, amounting to almost ** percent growth. The segment of beauty, health, personal & household care is estimated to have over ** percent compound annual growth rate during this period.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
ÌÇÐÄÆƽâ°æ. (February 17, 2025). Retail e-commerce sales CAGR in the United States from 2017 to 2028, by product category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/257516/us-retail-e-commerce-sales-cagr-by-product-category/
ÌÇÐÄÆƽâ°æ. "Retail e-commerce sales CAGR in the United States from 2017 to 2028, by product category." Chart. February 17, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/257516/us-retail-e-commerce-sales-cagr-by-product-category/
ÌÇÐÄÆƽâ°æ. (2025). Retail e-commerce sales CAGR in the United States from 2017 to 2028, by product category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/257516/us-retail-e-commerce-sales-cagr-by-product-category/
ÌÇÐÄÆƽâ°æ. "Retail E-commerce Sales Cagr in The United States from 2017 to 2028, by Product Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Feb 2025, /statistics/257516/us-retail-e-commerce-sales-cagr-by-product-category/
ÌÇÐÄÆƽâ°æ, Retail e-commerce sales CAGR in the United States from 2017 to 2028, by product category ÌÇÐÄÆƽâ°æ, /statistics/257516/us-retail-e-commerce-sales-cagr-by-product-category/ (last visited July 20, 2026)
Retail e-commerce sales CAGR in the United States from 2017 to 2028, by product category [Graph], ÌÇÐÄÆƽâ°æ, February 17, 2025. [Online]. Available: /statistics/257516/us-retail-e-commerce-sales-cagr-by-product-category/
