Data as of January 31, 2021.
The source adds the following information: "Figure based on a proprietary analysis by the Mastercard Economics Institute that modeled the global share of retail e-commerce across all payment types, drawing on sales activity within the Mastercard network comparing 2020 vs 2019."
The source did not provide an exact date of release for data. In this statistics, date of access is used in lieu of date of release.
Citation formats
Development of e-commerce shares pre and post COVID-19, by country
During the peak of the coronavirus (COVID-19) crisis (March-April 2020) when many countries worldwide introduced lockdown measures, e-commerce share in total retail sales saw proportions that were not seen before. In the United Kingdom, where an already mature e-commerce market exists, e-commerce share saw as high as **** percent, before stabilizing in the subsequent periods. In the most current period (as of January 31, 2021), United Kingdom, United States and Canada were the leading countries where e-commerce had a higher share as a proportion of total retail, at **, **, and ** percent, respectively.
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Mastercard Economics Institute. (April 14, 2021). Development of e-commerce shares in total retail sales in selected countries before and after the coronavirus (COVID-19) pandemic as of January 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1228660/e-commerce-shares-development-during-pandemic/
Mastercard Economics Institute. "Development of e-commerce shares in total retail sales in selected countries before and after the coronavirus (COVID-19) pandemic as of January 2021." Chart. April 14, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1228660/e-commerce-shares-development-during-pandemic/
Mastercard Economics Institute. (2021). Development of e-commerce shares in total retail sales in selected countries before and after the coronavirus (COVID-19) pandemic as of January 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1228660/e-commerce-shares-development-during-pandemic/
Mastercard Economics Institute. "Development of E-commerce Shares in Total Retail Sales in Selected Countries before and after The Coronavirus (Covid-19) Pandemic as of January 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Apr 2021, /statistics/1228660/e-commerce-shares-development-during-pandemic/
Mastercard Economics Institute, Development of e-commerce shares in total retail sales in selected countries before and after the coronavirus (COVID-19) pandemic as of January 2021 ÌÇÐÄÆƽâ°æ, /statistics/1228660/e-commerce-shares-development-during-pandemic/ (last visited July 20, 2026)
Development of e-commerce shares in total retail sales in selected countries before and after the coronavirus (COVID-19) pandemic as of January 2021 [Graph], Mastercard Economics Institute, April 14, 2021. [Online]. Available: /statistics/1228660/e-commerce-shares-development-during-pandemic/
