* The date of survey refers to the month when e-mails were sent out to respondents. The source does not specify the exact date of data compilation or analysis.
Citation formats
Impact of COVID-19 on the importance of Amazon in the United States 2021
In 2021, about a third of marketing executives at consumer product manufacturers in the United States felt more dependent on Amazon as a result of the coronavirus pandemic. Only about *** in *** surveyed execs stated they had become less dependent on the e-commerce platform since the outbreak, while approximately half did not experience any notable changes.
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Path to Purchase Institute. (January 11, 2021). Marketing executive opinions on the impact of the coronavirus pandemic on Amazon's importance in 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/721203/impact-of-covid-19-on-the-importance-of-amazon-us/
Path to Purchase Institute. "Marketing executive opinions on the impact of the coronavirus pandemic on Amazon's importance in 2021." Chart. January 11, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/721203/impact-of-covid-19-on-the-importance-of-amazon-us/
Path to Purchase Institute. (2021). Marketing executive opinions on the impact of the coronavirus pandemic on Amazon's importance in 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/721203/impact-of-covid-19-on-the-importance-of-amazon-us/
Path to Purchase Institute. "Marketing Executive Opinions on The Impact of The Coronavirus Pandemic on Amazon's Importance in 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Jan 2021, /statistics/721203/impact-of-covid-19-on-the-importance-of-amazon-us/
Path to Purchase Institute, Marketing executive opinions on the impact of the coronavirus pandemic on Amazon's importance in 2021 ÌÇÐÄÆƽâ°æ, /statistics/721203/impact-of-covid-19-on-the-importance-of-amazon-us/ (last visited July 31, 2026)
Marketing executive opinions on the impact of the coronavirus pandemic on Amazon's importance in 2021 [Graph], Path to Purchase Institute, January 11, 2021. [Online]. Available: /statistics/721203/impact-of-covid-19-on-the-importance-of-amazon-us/
