When asked whether they increased or decreased the use of direct to consumer (D2C) channels in their online shopping journey since the start of the pandemic, around percent of U.S. consumers stated they decreased D2C channel use for their shoe purchases. The leading consumer goods category where D2C use flourished were household products and food and beverages. There was about *** percent net increase in D2C use for these categories.
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PYMNTS. (October 16, 2020). Net increase/decrease in direct-to-consumer (D2C) channel use among consumers in the United States in 2020, by product category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1228096/direct-to-consumer-channel-use-increase-in-the-united-states/
PYMNTS. "Net increase/decrease in direct-to-consumer (D2C) channel use among consumers in the United States in 2020, by product category." Chart. October 16, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1228096/direct-to-consumer-channel-use-increase-in-the-united-states/
PYMNTS. (2020). Net increase/decrease in direct-to-consumer (D2C) channel use among consumers in the United States in 2020, by product category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1228096/direct-to-consumer-channel-use-increase-in-the-united-states/
PYMNTS. "Net Increase/Decrease in Direct-to-consumer (D2c) Channel Use among Consumers in The United States in 2020, by Product Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Oct 2020, /statistics/1228096/direct-to-consumer-channel-use-increase-in-the-united-states/
PYMNTS, Net increase/decrease in direct-to-consumer (D2C) channel use among consumers in the United States in 2020, by product category ÌÇÐÄÆƽâ°æ, /statistics/1228096/direct-to-consumer-channel-use-increase-in-the-united-states/ (last visited August 01, 2026)
Net increase/decrease in direct-to-consumer (D2C) channel use among consumers in the United States in 2020, by product category [Graph], PYMNTS, October 16, 2020. [Online]. Available: /statistics/1228096/direct-to-consumer-channel-use-increase-in-the-united-states/
