*Estimate
**Individuals active in direct selling are entrepreneurs building their own business (typically devoting more than 30 hours/week to direct selling activities), or part-time entrepreneurs earning additional income (typically devoting less than 30 hours/week to their direct selling activities). Others may have joined primarily to purchase favorite products at a discount price.
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Number of entrepreneurs active in D2C sales in the CEE region 2020-2023
Among Central and Eastern European countries, Russia recorded the highest number of entrepreneurs in D2C sales in 2023, followed by Poland and Hungary.
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WFDSA. (September 18, 2024). Individuals active in direct-to-consumer (D2C) selling in Central and Eastern European countries from 2020 to 2023 (in 1,000s) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1279324/cee-entrepreneurs-active-in-d2c-sales/
WFDSA. "Individuals active in direct-to-consumer (D2C) selling in Central and Eastern European countries from 2020 to 2023 (in 1,000s)." Chart. September 18, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1279324/cee-entrepreneurs-active-in-d2c-sales/
WFDSA. (2024). Individuals active in direct-to-consumer (D2C) selling in Central and Eastern European countries from 2020 to 2023 (in 1,000s). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1279324/cee-entrepreneurs-active-in-d2c-sales/
WFDSA. "Individuals Active in Direct-to-consumer (D2c) Selling in Central and Eastern European Countries from 2020 to 2023 (in 1,000s)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Sep 2024, /statistics/1279324/cee-entrepreneurs-active-in-d2c-sales/
WFDSA, Individuals active in direct-to-consumer (D2C) selling in Central and Eastern European countries from 2020 to 2023 (in 1,000s) ÌÇÐÄÆƽâ°æ, /statistics/1279324/cee-entrepreneurs-active-in-d2c-sales/ (last visited July 20, 2026)
Individuals active in direct-to-consumer (D2C) selling in Central and Eastern European countries from 2020 to 2023 (in 1,000s) [Graph], WFDSA, September 18, 2024. [Online]. Available: /statistics/1279324/cee-entrepreneurs-active-in-d2c-sales/
