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Amazon Prime retention rates in the United States between 1st quarter 2016 and 1st quarter 2023

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Source

Release date

April 2023

Region

United States

Survey time period

Q1 2016 to Q1 2023

Citation formats

U.S. Amazon Prime retention rates 2016-2023

Published by
Yihan Ma,
Apr 25, 2023

According to the source, in the first quarter of 2023, Amazon Prime had a 30-day trial after which ** percent of users subscribed to the service. The conversion rate has increased, as it was ** percent in the same period of 2022. Moreover, ** percent of Amazon Prime members renewed their membership for a year, and ** percent renewed it for a second year over the first three months of 2023.

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