Due to the increased demand for online shopping in India, brands are favoring direct-to-consumer (D2C) channels through their websites. In 2020, the estimated number of direct-to-consumer (D2C) brands for e-retail was between ** to ** thousand in India. The number of direct-to-consumer (D2C) brands are likely to increase to *** to *** thousand in the year 2025.
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Bain & Company. (August 17, 2021). Estimated number of direct-to-consumer (D2C) brands for e-retail in India from 2018 to 2020, with a projection for 2025 (in 1,000s) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 01, 2026, from /statistics/1294338/india-estimated-number-of-direct-to-consumer-brands-for-e-retail/
Bain & Company. "Estimated number of direct-to-consumer (D2C) brands for e-retail in India from 2018 to 2020, with a projection for 2025 (in 1,000s)." Chart. August 17, 2021. ÌÇÐÄÆÆ½â°æ. Accessed August 01, 2026. /statistics/1294338/india-estimated-number-of-direct-to-consumer-brands-for-e-retail/
Bain & Company. (2021). Estimated number of direct-to-consumer (D2C) brands for e-retail in India from 2018 to 2020, with a projection for 2025 (in 1,000s). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 01, 2026. /statistics/1294338/india-estimated-number-of-direct-to-consumer-brands-for-e-retail/
Bain & Company. "Estimated Number of Direct-to-consumer (D2c) Brands for E-retail in India from 2018 to 2020, with a Projection for 2025 (in 1,000s)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 17 Aug 2021, /statistics/1294338/india-estimated-number-of-direct-to-consumer-brands-for-e-retail/
Bain & Company, Estimated number of direct-to-consumer (D2C) brands for e-retail in India from 2018 to 2020, with a projection for 2025 (in 1,000s) ÌÇÐÄÆÆ½â°æ, /statistics/1294338/india-estimated-number-of-direct-to-consumer-brands-for-e-retail/ (last visited August 01, 2026)
Estimated number of direct-to-consumer (D2C) brands for e-retail in India from 2018 to 2020, with a projection for 2025 (in 1,000s) [Graph], Bain & Company, August 17, 2021. [Online]. Available: /statistics/1294338/india-estimated-number-of-direct-to-consumer-brands-for-e-retail/