During the Amazon Prime Day shopping event in July 2019, the desktop conversion rate amounted to 13.5 percent, which represented a 16 percent growth from the previous year. Prime Day does not only drive conversion on Amazon but also on other retail platforms.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
SimilarWeb. (August 1, 2019). Amazon Prime Day conversion rate in the United States from 2017 to 2019 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 16, 2026, from /statistics/207168/amazon-prime-day-conversion-rate/
SimilarWeb. "Amazon Prime Day conversion rate in the United States from 2017 to 2019." Chart. August 1, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 16, 2026. /statistics/207168/amazon-prime-day-conversion-rate/
SimilarWeb. (2019). Amazon Prime Day conversion rate in the United States from 2017 to 2019. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 16, 2026. /statistics/207168/amazon-prime-day-conversion-rate/
SimilarWeb. "Amazon Prime Day Conversion Rate in The United States from 2017 to 2019." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Aug 2019, /statistics/207168/amazon-prime-day-conversion-rate/
SimilarWeb, Amazon Prime Day conversion rate in the United States from 2017 to 2019 ÌÇÐÄÆƽâ°æ, /statistics/207168/amazon-prime-day-conversion-rate/ (last visited July 16, 2026)
Amazon Prime Day conversion rate in the United States from 2017 to 2019 [Graph], SimilarWeb, August 1, 2019. [Online]. Available: /statistics/207168/amazon-prime-day-conversion-rate/
