The source defines individuals active in direct selling as "entrepreneurs building their own business (typically devoting more than 30 hours/week to direct selling activities), or part-time entrepreneurs earning additional income (typically devoting less than 30 hours/week to their direct selling activities). Others may have joined primarily to purchase favorite products at a discount price."
The statistic has been compiled from several reports by the source.
Figures have been rounded.
Citation formats
Number of entrepreneurs active in D2C sales in Bulgaria 2017-2023
The number of entrepreneurs working in direct-to-consumer (D2C) sales in Bulgaria fluctuated over the period under consideration. In 2023, the figure stood at ** individuals, having decreased from the previous year. The highest number of entrepreneurs was recorded in 2018, at **.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
WFDSA. (August 26, 2024). Individuals active in direct-to-consumer (D2C) selling in Bulgaria from 2017 to 2023 (in 1,000s) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1279974/bulgaria-entrepreneurs-active-in-d2c-sales/
WFDSA. "Individuals active in direct-to-consumer (D2C) selling in Bulgaria from 2017 to 2023 (in 1,000s)." Chart. August 26, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1279974/bulgaria-entrepreneurs-active-in-d2c-sales/
WFDSA. (2024). Individuals active in direct-to-consumer (D2C) selling in Bulgaria from 2017 to 2023 (in 1,000s). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1279974/bulgaria-entrepreneurs-active-in-d2c-sales/
WFDSA. "Individuals Active in Direct-to-consumer (D2c) Selling in Bulgaria from 2017 to 2023 (in 1,000s)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Aug 2024, /statistics/1279974/bulgaria-entrepreneurs-active-in-d2c-sales/
WFDSA, Individuals active in direct-to-consumer (D2C) selling in Bulgaria from 2017 to 2023 (in 1,000s) ÌÇÐÄÆƽâ°æ, /statistics/1279974/bulgaria-entrepreneurs-active-in-d2c-sales/ (last visited July 26, 2026)
Individuals active in direct-to-consumer (D2C) selling in Bulgaria from 2017 to 2023 (in 1,000s) [Graph], WFDSA, August 26, 2024. [Online]. Available: /statistics/1279974/bulgaria-entrepreneurs-active-in-d2c-sales/
