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Budgets used to fund podcast advertising according to marketers in the United States as of August 2021

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Sources

Release date

April 2022

Region

United States

Survey time period

August 2021

Special properties

agency and in-house marketers

Citation formats

Budgets used to fund podcast advertising in the U.S. 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 17, 2022
During a 2021 survey carried out among agency and in-house marketing professionals, ** percent of respondents stated that at their organization, podcast advertising was funded using a dedicated podcast budget; ** percent said podcast ads were paid from the innovation or test and learn budgets.
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Podcast advertising in the U.S. SpotifyPandoraPodcasting worldwideDigital advertising worldwide
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