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Share of Gen Z among influencers worldwide in 2019 and 2020

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Sources

Release date

February 2021

Region

Worldwide

Survey time period

2019 and 2020

Number of respondents

5,000 respondents

Age group

18-24 years

Supplementary notes

The survey was carried out among a group on 5,000 influencers of all ages. The source does not provide a separate number for Gen Z influencers.

Citation formats

Share of Gen Z among influencers worldwide 2019-2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 8, 2021
Individuals aged 18 to 24, so called Generation Z, made ** percent of all influencers worldwide in 2020. A year earlier, the share stood at ** percent.
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Influencer marketing in EuropeInfluencer marketing worldwideInfluencer marketing in ItalyInfluencer marketing in the United Kingdom (UK)Influencer marketing in Germany
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