Original question: "Which of the following things that brands share on their social media channels has a positive impact on how you perceive their brand?" The survey was carried out among 1,059 Generation Z, millennial, Generation X, as well as the baby boomer respondents. The source did not provide a separate number of respondents for each of the generations. The source does not provide information on the type of survey used or on the exact age of the responding consumers.
Citation formats
Gen Z: social activities creating a positive brand perception U.S. 2022, by gender
During a 2022 survey carried out among members of Generation Z in the United States, ** percent of responding women and ** percent of responding men stated that offers or promotions posted on social media channels created a positive brand perception. According to ** percent of men and ** percent of women, memes and jokes posted by brands achieved that purpose, too.
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Latana. (September 27, 2022). Social media activities creating a positive brand perception according to Generation Z consumers in the United States as of June 2022, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1339034/gen-z-social-media-activities-positive-brand-perception-gender-usa/
Latana. "Social media activities creating a positive brand perception according to Generation Z consumers in the United States as of June 2022, by gender." Chart. September 27, 2022. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1339034/gen-z-social-media-activities-positive-brand-perception-gender-usa/
Latana. (2022). Social media activities creating a positive brand perception according to Generation Z consumers in the United States as of June 2022, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1339034/gen-z-social-media-activities-positive-brand-perception-gender-usa/
Latana. "Social Media Activities Creating a Positive Brand Perception According to Generation Z Consumers in The United States as of June 2022, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Sep 2022, /statistics/1339034/gen-z-social-media-activities-positive-brand-perception-gender-usa/
Latana, Social media activities creating a positive brand perception according to Generation Z consumers in the United States as of June 2022, by gender ÌÇÐÄÆƽâ°æ, /statistics/1339034/gen-z-social-media-activities-positive-brand-perception-gender-usa/ (last visited August 04, 2026)
Social media activities creating a positive brand perception according to Generation Z consumers in the United States as of June 2022, by gender [Graph], Latana, September 27, 2022. [Online]. Available: /statistics/1339034/gen-z-social-media-activities-positive-brand-perception-gender-usa/
