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Share of people who have purchased an item or product because it was endorsed by an influencer in the Philippines as of May 2023, by gender

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Source

In cooperation with
Release date

June 2023

Region

Philippines

Survey time period

October 8 to 31, 2020

Number of respondents

9,697 respondents

Age group

16 years and older

Special properties

among 6,966 females and 3,001 male respondents

Method of interview

Online survey

Supplementary notes

The survey question was: "Have you ever purchased an item or product because it was endorsed by the influencer?"

Citation formats

Impact of social media influencers on buying behavior Philippines 2023, by gender

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 12, 2023
According to a survey on social media influencers conducted by in May 2023, ** percent of females and ** percent male respondents from the Philippines stated that they had purchased an item or product because an influencer endorsed it. The same survey revealed that they were convinced by the promotion from the influencer to buy a product.
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