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Main reasons for not purchasing a product endorsed by an influencer in the Philippines as of May 2023, by gender

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Source

In cooperation with
Release date

June 2023

Region

Philippines

Survey time period

May 11 to 31, 2023

Number of respondents

2,983 respondents

Age group

16 years and older

Special properties

among respondents who have not purchased an item endorsed by an influencer

Method of interview

Online survey

Supplementary notes

The survey question was: "Have you ever purchased an item or product because it was endorsed by the influencer? If no, why not?"

The survey was conducted among 1,855 females and 1,128 male respondents.

Citation formats

Reasons for not buying influencer endorsed products Philippines 2023, by gender

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 12, 2023
According to a survey on social media influencers conducted by in May 2023, ** percent of respondents from both genders in the Philippines who have not purchased an item or product endorsed by an influencer stated that there was nothing that they needed from the products endorsed. The same survey found that more than half of Filipino respondents followed at least *** influencer on social media.
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