According to a survey conducted in January 2024 among South Korean online video users, around **** percent of respondents answered that they watched short-form videos online with a duration of ** seconds or less. The popularity of short-form video content has increased over the last few years.
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NASMEDIA. (March 15, 2024). Share of online video viewers watching mainly 15-second or shorter videos in South Korea from 2021 to 2023 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 31, 2026, from /statistics/1413091/south-korea-share-of-online-video-users-mainly-watching-15-second-videos/
NASMEDIA. "Share of online video viewers watching mainly 15-second or shorter videos in South Korea from 2021 to 2023." Chart. March 15, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 31, 2026. /statistics/1413091/south-korea-share-of-online-video-users-mainly-watching-15-second-videos/
NASMEDIA. (2024). Share of online video viewers watching mainly 15-second or shorter videos in South Korea from 2021 to 2023. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 31, 2026. /statistics/1413091/south-korea-share-of-online-video-users-mainly-watching-15-second-videos/
NASMEDIA. "Share of Online Video Viewers Watching Mainly 15-second or Shorter Videos in South Korea from 2021 to 2023." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 15 Mar 2024, /statistics/1413091/south-korea-share-of-online-video-users-mainly-watching-15-second-videos/
NASMEDIA, Share of online video viewers watching mainly 15-second or shorter videos in South Korea from 2021 to 2023 ÌÇÐÄÆÆ½â°æ, /statistics/1413091/south-korea-share-of-online-video-users-mainly-watching-15-second-videos/ (last visited July 31, 2026)
Share of online video viewers watching mainly 15-second or shorter videos in South Korea from 2021 to 2023 [Graph], NASMEDIA, March 15, 2024. [Online]. Available: /statistics/1413091/south-korea-share-of-online-video-users-mainly-watching-15-second-videos/