According to data gathered during the 2020 Super Bowl, the highest spending category on advertising during the event was automotive, with ** million U.S. dollars in ad expenditures that year. Alcoholic beverages ranked second with ad spend of ** million dollars during the LIV Super Bowl.
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Kantar. (January 11, 2021). Leading advertising categories during the Super Bowl in the United States in 2020, by ad spend (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1200476/super-bowl-leading-advertising-categories-us/
Kantar. "Leading advertising categories during the Super Bowl in the United States in 2020, by ad spend (in million U.S. dollars)." Chart. January 11, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1200476/super-bowl-leading-advertising-categories-us/
Kantar. (2021). Leading advertising categories during the Super Bowl in the United States in 2020, by ad spend (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1200476/super-bowl-leading-advertising-categories-us/
Kantar. "Leading Advertising Categories during The Super Bowl in The United States in 2020, by Ad Spend (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Jan 2021, /statistics/1200476/super-bowl-leading-advertising-categories-us/
Kantar, Leading advertising categories during the Super Bowl in the United States in 2020, by ad spend (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1200476/super-bowl-leading-advertising-categories-us/ (last visited July 23, 2026)
Leading advertising categories during the Super Bowl in the United States in 2020, by ad spend (in million U.S. dollars) [Graph], Kantar, January 11, 2021. [Online]. Available: /statistics/1200476/super-bowl-leading-advertising-categories-us/
