The source forecast that, in 2024, TV advertising revenues in Ireland will reach almost *** million euros, of which little more than ** million euros (or ** percent) will come from broadcaster video on demand (BVOD) and connected TV (CTV). The remaining *** million euros will be invested in traditional TV. Both media's ad revenues were projected to continue to expand as the decade unfolds, collectively surpassing *** million euros by 2028.
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WPP Media. (December 7, 2023). TV advertising revenue in Ireland from 2024 to 2028, by type (in million euros) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 26, 2026, from /statistics/428577/television-advertising-expenditure-in-ireland/
WPP Media. "TV advertising revenue in Ireland from 2024 to 2028, by type (in million euros)." Chart. December 7, 2023. ÌÇÐÄÆÆ½â°æ. Accessed July 26, 2026. /statistics/428577/television-advertising-expenditure-in-ireland/
WPP Media. (2023). TV advertising revenue in Ireland from 2024 to 2028, by type (in million euros). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 26, 2026. /statistics/428577/television-advertising-expenditure-in-ireland/
WPP Media. "Tv Advertising Revenue in Ireland from 2024 to 2028, by Type (in Million Euros)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 7 Dec 2023, /statistics/428577/television-advertising-expenditure-in-ireland/
WPP Media, TV advertising revenue in Ireland from 2024 to 2028, by type (in million euros) ÌÇÐÄÆÆ½â°æ, /statistics/428577/television-advertising-expenditure-in-ireland/ (last visited July 26, 2026)
TV advertising revenue in Ireland from 2024 to 2028, by type (in million euros) [Graph], WPP Media, December 7, 2023. [Online]. Available: /statistics/428577/television-advertising-expenditure-in-ireland/