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Advertising spending on terrestrial TV advertisements in South Korea from 2016 to 2023 with forecasts up to 2025 (in trillion South Korean won)

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Source

Release date

January 2025

Region

South Korea

Survey time period

2016 to 2023

Number of respondents

2,272 advertising companies

Method of interview

Face-to-face interviews, telephone interviews

Supplementary notes

* Estimate.

Figures have been rounded.

1,000 South Korean won equals 0.68 U.S. dollars or 0.66 euros as of January 2025.

Citation formats

Expenditure on terrestrial TV advertising in South Korea 2016-2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 28, 2025

In 2023, spending on terrestrial TV advertisements amounted to around *** trillion South Korean won. This represents a decrease from the previous year. Spending was forecast to fall below ** won in 2024.

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TV advertising in South KoreaAdvertising industry in South KoreaDigital advertising in South KoreaTelevision industry in South KoreaTV consumption in South Korea
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* For commercial use only

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$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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