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Importance of nutrition fact labels in purchase decisions for foodstuff in Japan as of March 2023

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Sources

Release date

August 2023

Region

Japan

Survey time period

March 2 to 8, 2023

Number of respondents

7,080 respondents

Age group

15 years and older

Special properties

survey among Japanese nationals

Method of interview

Online survey

Supplementary notes

Original question: "When purchasing food, how much do you take labels for nutritional and calorific values into consideration for your product choices?"

Citation formats

Relevance of nutrition information for food purchases in Japan 2023

Published by
F. Watty,
Aug 10, 2023
According to a survey conducted in Japan in March 2023, around ** percent of respondents took the nutrition fact labels sometimes into consideration when purchasing foodstuff. Obligatory information on nutrition labels in Japan includes energy values and the amount of protein, fat, carbohydrates, and sodium, whereas vitamin and mineral contents are optional.
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