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Share of consumers knowing about foods with health claims in Japan as of March 2024, by age and gender

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Sources

Release date

August 2024

Region

Japan

Survey time period

March 1 to 10, 2024

Number of respondents

10,000 respondents

Age group

15 years and older

Special properties

only one answer was allowed

Method of interview

Online survey

Supplementary notes

Original question: "Foods with health claims, a category within health foods, refer to products that meet certain conditions. Do you know about foods with health claims?"
Share of respondents who answered, "I know what it is".

Citation formats

Awareness of foods with health claims in Japan 2024, by age and gender

Published by
T. Ozbun,
Mar 7, 2025

According to a survey conducted in Japan in March 2024, around **** percent of male respondents in their twenties knew what foods with health claims were, representing the largest age group. In comparison, the most knowledgeable consumer group among women was the age group 15 to 19 years. 
Foods with health claims in Japan encompass foods for specified health uses (FOSHU), foods with nutrient function claims (FNFC), and foods with function claims.

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Health and functional foods market in JapanHealth care in JapanSnack foods in JapanState of health in JapanWellness in Japan
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