This statistic shows the results of a survey conducted in July 2016. U.S. consumers were asked about their willingness to pay more for a product that offers complete transparency in all attributes (ingredients, nutrition, sourcing, etc.). During the survey, ** percent of the respondents expressed that they were not willing to pay more for product attribute transparency.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Label Insight. (November 14, 2016). How much more would you be willing to pay for a product that offers complete transparency in all attributes (ingredients, nutrition, sourcing, etc.)? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/633226/willingness-to-pay-more-for-product-attribute-transparency-among-us-consumers/
Label Insight. "How much more would you be willing to pay for a product that offers complete transparency in all attributes (ingredients, nutrition, sourcing, etc.)? ." Chart. November 14, 2016. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/633226/willingness-to-pay-more-for-product-attribute-transparency-among-us-consumers/
Label Insight. (2016). How much more would you be willing to pay for a product that offers complete transparency in all attributes (ingredients, nutrition, sourcing, etc.)? . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/633226/willingness-to-pay-more-for-product-attribute-transparency-among-us-consumers/
Label Insight. "How Much More Would You Be Willing to Pay for a Product That Offers Complete Transparency in All Attributes (Ingredients, Nutrition, Sourcing, Etc.)? ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Nov 2016, /statistics/633226/willingness-to-pay-more-for-product-attribute-transparency-among-us-consumers/
Label Insight, How much more would you be willing to pay for a product that offers complete transparency in all attributes (ingredients, nutrition, sourcing, etc.)? ÌÇÐÄÆƽâ°æ, /statistics/633226/willingness-to-pay-more-for-product-attribute-transparency-among-us-consumers/ (last visited July 27, 2026)
How much more would you be willing to pay for a product that offers complete transparency in all attributes (ingredients, nutrition, sourcing, etc.)? [Graph], Label Insight, November 14, 2016. [Online]. Available: /statistics/633226/willingness-to-pay-more-for-product-attribute-transparency-among-us-consumers/
