Results from the full survey have a margin of error of plus or minus 2 percentage points.
Remaining percentage points were for the answer of "Don't know/ no opinion".
The question was phrased by the source as follows: "How much does nutrition/health factors matter when shopping for each of the following?"
Citation formats
Importance of buying "healthy" F&B products among U.S. consumers 2018, by category
This statistic shows the results of a poll conducted in the United States in May 2018. U.S. consumers were asked about the importance of buying "healthy" food and beverage products. During the survey, ** percent of the respondents said that nutrition/health factors mattered a lot when shopping for dairy products.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Morning Consult. (May 11, 2018). Importance of buying "healthy" food and beverage products among U.S. consumers as of May 2018, by category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/920766/importance-of-buying-healthy-food-and-beverage-products-among-us-consumers-by-category/
Morning Consult. "Importance of buying "healthy" food and beverage products among U.S. consumers as of May 2018, by category." Chart. May 11, 2018. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/920766/importance-of-buying-healthy-food-and-beverage-products-among-us-consumers-by-category/
Morning Consult. (2018). Importance of buying "healthy" food and beverage products among U.S. consumers as of May 2018, by category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/920766/importance-of-buying-healthy-food-and-beverage-products-among-us-consumers-by-category/
Morning Consult. "Importance of Buying "Healthy" Food and Beverage Products among U.S. Consumers as of May 2018, by Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 May 2018, /statistics/920766/importance-of-buying-healthy-food-and-beverage-products-among-us-consumers-by-category/
Morning Consult, Importance of buying "healthy" food and beverage products among U.S. consumers as of May 2018, by category ÌÇÐÄÆƽâ°æ, /statistics/920766/importance-of-buying-healthy-food-and-beverage-products-among-us-consumers-by-category/ (last visited August 05, 2026)
Importance of buying "healthy" food and beverage products among U.S. consumers as of May 2018, by category [Graph], Morning Consult, May 11, 2018. [Online]. Available: /statistics/920766/importance-of-buying-healthy-food-and-beverage-products-among-us-consumers-by-category/
