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Share of consumers who have tried health foods certified as "foods with nutrient function claims" (FNFC) in Japan as of March 2024

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Sources

Release date

August 2024

Region

Japan

Survey time period

March 1 to 10, 2024

Number of respondents

10,000 respondents

Age group

15 years and older

Special properties

only one answer was allowed

Method of interview

Online survey

Supplementary notes

Original question: "Do you consume foods with health claims? (Foods with nutrient function claims)"

Citation formats

Consumer ratio of health foods with nutrient claims in Japan 2024

Published by
T. Ozbun,
Mar 7, 2025

Around ** percent of consumers in Japan stated that they were consuming foods with nutrient function claims (FNFC), as revealed in a survey conducted in March 2024. The majority of respondents revealed that they have never tried FNFC products.

Foods with nutrient claims are a type of health food in Japan, which is labeled with scientifically verified health claims. FNFC products are promoted as supplementary sources of nutrients to the daily diet.

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Topics

Health and functional foods market in JapanHealth care in JapanSnack foods in JapanState of health in JapanWellness in Japan
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