Coronavirus impact: increase in SVoD content viewing on HBO compared to average viewing in the last four weeks in the United States as of March 24, 2020
Characteristic
Audience growth
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Despite the negative impact of the coronavirus on markets around the world, SVoD companies could see an increase in their subscriber bases and an uptick in usage, and may potentially even benefit from the many streaming fans in the U.S. and around the world who are self-isolating at home. HBO reported that movie viewing on the platform was up by ** percent from its four-week average, and some of the service's popular shows saw an audience increase of over ** percent. Daily binge viewing of multiple episodes also increased from the last four weeks as of the date of survey, with audiences watching or more episodes per day increasing by ** percent from the average.
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Medium. (March 24, 2020). Coronavirus impact: increase in SVoD content viewing on HBO compared to average viewing in the last four weeks in the United States as of March 24, 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1107720/hbo-audience-increase-coronavirus-us/
Medium. "Coronavirus impact: increase in SVoD content viewing on HBO compared to average viewing in the last four weeks in the United States as of March 24, 2020." Chart. March 24, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1107720/hbo-audience-increase-coronavirus-us/
Medium. (2020). Coronavirus impact: increase in SVoD content viewing on HBO compared to average viewing in the last four weeks in the United States as of March 24, 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1107720/hbo-audience-increase-coronavirus-us/
Medium. "Coronavirus Impact: Increase in Svod Content Viewing on Hbo Compared to Average Viewing in The Last Four Weeks in The United States as of March 24, 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 Mar 2020, /statistics/1107720/hbo-audience-increase-coronavirus-us/
Medium, Coronavirus impact: increase in SVoD content viewing on HBO compared to average viewing in the last four weeks in the United States as of March 24, 2020 ÌÇÐÄÆƽâ°æ, /statistics/1107720/hbo-audience-increase-coronavirus-us/ (last visited July 15, 2026)
Coronavirus impact: increase in SVoD content viewing on HBO compared to average viewing in the last four weeks in the United States as of March 24, 2020 [Graph], Medium, March 24, 2020. [Online]. Available: /statistics/1107720/hbo-audience-increase-coronavirus-us/
