* The source adds the following information about New Zealand: "Due to a smaller sample size, this percentage is only significantly higher than Japan."
The period 'since the coronavirus pandemic was declared' refers to mid-March to mid-September 2020.
How the original survey question was phrased, was not provided by the source.
Citation formats
First-time online shoppers since COVID-19 2020, by country
Since the initial declaration of the coronavirus pandemic in 2020, about **** percent of consumers in both Canada and France had bought items online for the very first time. Only about *** percent of German and Japanese adults had never made online purchases before. Globally, the vast majority of people was already acquainted with buying online prior to COVID-19.
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Shopify. (December 8, 2020). Share of consumers that shopped online for the first time since the coronavirus pandemic was declared in 2020, by country [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1192388/first-time-online-shoppers-since-covid-19/
Shopify. "Share of consumers that shopped online for the first time since the coronavirus pandemic was declared in 2020, by country." Chart. December 8, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1192388/first-time-online-shoppers-since-covid-19/
Shopify. (2020). Share of consumers that shopped online for the first time since the coronavirus pandemic was declared in 2020, by country. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1192388/first-time-online-shoppers-since-covid-19/
Shopify. "Share of Consumers That Shopped Online for The First Time since The Coronavirus Pandemic Was Declared in 2020, by Country." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Dec 2020, /statistics/1192388/first-time-online-shoppers-since-covid-19/
Shopify, Share of consumers that shopped online for the first time since the coronavirus pandemic was declared in 2020, by country ÌÇÐÄÆƽâ°æ, /statistics/1192388/first-time-online-shoppers-since-covid-19/ (last visited July 24, 2026)
Share of consumers that shopped online for the first time since the coronavirus pandemic was declared in 2020, by country [Graph], Shopify, December 8, 2020. [Online]. Available: /statistics/1192388/first-time-online-shoppers-since-covid-19/
