This statistic shows the fast moving consumer goods (FMCG) products more likely to be purchased on impulse in-store by consumers in the United States in 2016, by department. That year, consumers were *** percent more likely to purchase products from the frozen department on impulse while shopping in-store, as opposed to online.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Nielsen. (March 10, 2017). Fast moving consumer goods (FMCG) products more likely to be bought on impulse in-store by consumers in the United States in 2016, by department [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/296429/gen-yers-share-of-impulse-purchases-in-the-us-by-category/
Nielsen. "Fast moving consumer goods (FMCG) products more likely to be bought on impulse in-store by consumers in the United States in 2016, by department." Chart. March 10, 2017. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/296429/gen-yers-share-of-impulse-purchases-in-the-us-by-category/
Nielsen. (2017). Fast moving consumer goods (FMCG) products more likely to be bought on impulse in-store by consumers in the United States in 2016, by department. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/296429/gen-yers-share-of-impulse-purchases-in-the-us-by-category/
Nielsen. "Fast Moving Consumer Goods (Fmcg) Products More Likely to Be Bought on Impulse In-store by Consumers in The United States in 2016, by Department." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Mar 2017, /statistics/296429/gen-yers-share-of-impulse-purchases-in-the-us-by-category/
Nielsen, Fast moving consumer goods (FMCG) products more likely to be bought on impulse in-store by consumers in the United States in 2016, by department ÌÇÐÄÆƽâ°æ, /statistics/296429/gen-yers-share-of-impulse-purchases-in-the-us-by-category/ (last visited July 31, 2026)
Fast moving consumer goods (FMCG) products more likely to be bought on impulse in-store by consumers in the United States in 2016, by department [Graph], Nielsen, March 10, 2017. [Online]. Available: /statistics/296429/gen-yers-share-of-impulse-purchases-in-the-us-by-category/
