In 2025, approximately million people in the United States planned to shop on Black Friday. According to the source, ***Â million U.S. consumers will potentially shop during the Thanksgiving weekend, which marks the start of the holiday season.
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National Retail Federation. (November 20, 2025). Number of people who plan to shop on Thanksgiving weekend in the United States in 2025, by day (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/243501/amount-of-people-who-shopped-black-friday-weekend-in-the-us-by-day/
National Retail Federation. "Number of people who plan to shop on Thanksgiving weekend in the United States in 2025, by day (in millions)." Chart. November 20, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/243501/amount-of-people-who-shopped-black-friday-weekend-in-the-us-by-day/
National Retail Federation. (2025). Number of people who plan to shop on Thanksgiving weekend in the United States in 2025, by day (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/243501/amount-of-people-who-shopped-black-friday-weekend-in-the-us-by-day/
National Retail Federation. "Number of People Who Plan to Shop on Thanksgiving Weekend in The United States in 2025, by Day (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Nov 2025, /statistics/243501/amount-of-people-who-shopped-black-friday-weekend-in-the-us-by-day/
National Retail Federation, Number of people who plan to shop on Thanksgiving weekend in the United States in 2025, by day (in millions) ÌÇÐÄÆƽâ°æ, /statistics/243501/amount-of-people-who-shopped-black-friday-weekend-in-the-us-by-day/ (last visited August 03, 2026)
Number of people who plan to shop on Thanksgiving weekend in the United States in 2025, by day (in millions) [Graph], National Retail Federation, November 20, 2025. [Online]. Available: /statistics/243501/amount-of-people-who-shopped-black-friday-weekend-in-the-us-by-day/
