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Estimated number of shoppers on Thanksgiving weekend in the United States from 2019 to 2025 (in millions)

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Sources

Release date

November 2025

Region

United States

Survey time period

October 31 to November 6, 2025

Number of respondents

8,000 respondents

Age group

18 years and older

Citation formats

U.S. consumers planning to shop on Thanksgiving weekend 2019-2025

Published by
F. Watty,
Nov 21, 2025

In 2025, nearly *** million shoppers were expected over the Thanksgiving weekend, with the majority of shoppers expected on Black Friday.

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Statistics on " Thanksgiving in the U.S. "

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Topics

U.S. Thanksgiving weekend shoppingU.S. Christmas season shoppingHoliday season e-commerce in the United StatesNational holidays in the United StatesHoliday season in Canada
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* For commercial use only

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Starter Account

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$199 USD
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