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Coronavirus impact on U.S. retailers who planned to increase marketing investments in selected emerging technologies in January and June 2020

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Sources

Release date

September 2020

Region

United States

Survey time period

January and June 2020

Number of respondents

*

Special properties

retail marketers

Supplementary notes

*January 2020 n=111; June 2020 n=75

Citation formats

U.S. retailers re-directing marketing investments to select tech due to COVID-19 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 10, 2020
The global coronavirus pandemic has led to retail marketers re-directing some of their usual marketing budgets towards other investments in order to keep their stores attractive for customers. A June 2020 survey of U.S. retail marketers found that ** percent of respondents were planning to increase marketing investments in AR/VR technologies for their store, up from only percent of respondents who indicated that they wanted to do so in January 2020.
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Retail technology in the UKE-commerce in the United Kingdom (UK)Retail trade in EuropeMultichannel retail in the UKClick and collect
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