Key insights
- E-commerce sales in the UK
- 129bn GBP

Detailed statistics
E-commerce revenue in the UK 2015-2021
- Share of online sales in textile, clothing, and footwear retailing
- %

Detailed statistics
Percentage of internet sales in textile and apparel stores in Great Britain 2023-2026
- Forecasted growth rate of online retail shopping 2018-2023
- %

Detailed statistics
Online and offline location growth rate of retail in the UK 2013-2023
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Current statistics on this topic
Recommended statistics
Retail market overview
11
- E-commerce revenue in the UK 2015-2021
- Internet retail: monthly sales value in Great Britain 2016-2026
- Internet share of retail sales monthly in Great Britain 2019-2026
- Percentage of internet sales in textile and apparel stores in Great Britain 2023-2026
- Percentage of internet sales in household goods stores in Great Britain 2021-2026
- Percentage of internet sales in non-specialized stores in Great Britain 2020-2025
- Mobile share of retail transactions in the UK Q1 2017- Q2 2018
- Online and offline location growth rate of retail in the UK 2013-2023
- Sales growth of retailers across channel in the UK 2016-2018, by category
- Like-for-like sales: change in total vs online sales of retailers in the UK 2017/18
- Click and collect turnover in the UK 2013-2023
Retail market overview
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E-commerce revenue in the UK 2015-2021

E-commerce revenue in the UK 2015-2021
E-commerce revenue in the United Kingdom (UK) from 2015 to 2021 (in billion British pounds)
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Internet retail: monthly sales value in Great Britain 2016-2026

Internet retail: monthly sales value in Great Britain 2016-2026
Average value of internet retail sales in Great Britain from January 2016 to May 2026 (in million British pounds)
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Internet share of retail sales monthly in Great Britain 2019-2026

Internet share of retail sales monthly in Great Britain 2019-2026
Internet retail sales as a percentage of total retail sales in Great Britain from May 2019 to May 2026
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Percentage of internet sales in textile and apparel stores in Great Britain 2023-2026

Percentage of internet sales in textile and apparel stores in Great Britain 2023-2026
Internet sales as a proportion of all retailing in textiles, clothing, and footwear stores in Great Britain from March 2023 to March 2026
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Percentage of internet sales in household goods stores in Great Britain 2021-2026

Percentage of internet sales in household goods stores in Great Britain 2021-2026
Internet sales as a proportion of all retailing in household goods stores in Great Britain from May 2021 to May 2026
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Percentage of internet sales in non-specialized stores in Great Britain 2020-2025

Percentage of internet sales in non-specialized stores in Great Britain 2020-2025
Internet sales as a proportion of all retailing in non-specialized stores in Great Britain from January 2020 to March 2025
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Mobile share of retail transactions in the UK Q1 2017- Q2 2018

Mobile share of retail transactions in the UK Q1 2017- Q2 2018
Mobile share of retail transactions (excluding apps) in the United Kingdom (UK) from 1st quarter 2017 to 2nd quarter 2018*
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Online and offline location growth rate of retail in the UK 2013-2023

Online and offline location growth rate of retail in the UK 2013-2023
Growth rate of online and offline retail shopping locations in the United Kingdom (UK) from 2013 to 2023
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Sales growth of retailers across channel in the UK 2016-2018, by category

Sales growth of retailers across channel in the UK 2016-2018, by category
Change in sales growth of retailers across store and online channels in the United Kingdom (UK) from 2016 to 2018, by retail category
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Like-for-like sales: change in total vs online sales of retailers in the UK 2017/18

Like-for-like sales: change in total vs online sales of retailers in the UK 2017/18
Percentage change in total and online like-for-like sales of selected fashion retailers in the United Kingdom (UK) in the financial year 2017/18
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Click and collect turnover in the UK 2013-2023

Click and collect turnover in the UK 2013-2023
Click and collect turnover in the United Kingdom (UK) from 2013 to 2023 (in billion euros)
Multichannel experience
9
- Multichannel capabilities of retailers in the UK 2018
- Click and collect: adoption by retailers in the UK 2018, by store count
- Click and collect: locations offered by retailers in the UK 2019-2020
- Stock visibility offered by retailers in the UK 2018, by retail strategy
- Buy online return in store: availability across retail channels in the UK 2018
- Omnichannel priorities: share of areas retailers are prioritizing in the UK 2018
- Omnichannel customer experience: leading fashion retailers in the UK 2018
- UK e-retailers: mobile page load speed rating 2017-2018
- Customer service performance of fashion brands online in the UK 2016-2019
Multichannel experience
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Multichannel capabilities of retailers in the UK 2018

Multichannel capabilities of retailers in the UK 2018
Multichannel capabilities of retail chains in the United Kingdom (UK) as of October 2018
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Click and collect: adoption by retailers in the UK 2018, by store count

Click and collect: adoption by retailers in the UK 2018, by store count
Rate of click and collect adoption in the United Kingdom (UK) as of November 2018, by retailer store count*
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Click and collect: locations offered by retailers in the UK 2019-2020

Click and collect: locations offered by retailers in the UK 2019-2020
Share of click and collect locations multichannel retailers offer in the United Kingdom (UK) in 2019 and 2020
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Stock visibility offered by retailers in the UK 2018, by retail strategy

Stock visibility offered by retailers in the UK 2018, by retail strategy
Share of retailers who offer stock visibility in the United Kingdom (UK) as of November 2018, by retail strategy
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Buy online return in store: availability across retail channels in the UK 2018

Buy online return in store: availability across retail channels in the UK 2018
Availability of in-store return of items bought online in the United Kingdom (UK) in 2018, by retail strategy
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Omnichannel priorities: share of areas retailers are prioritizing in the UK 2018

Omnichannel priorities: share of areas retailers are prioritizing in the UK 2018
Omnichannel aspects retailers are prioritizing in the United Kingdom (UK) in 2018
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Omnichannel customer experience: leading fashion retailers in the UK 2018

Omnichannel customer experience: leading fashion retailers in the UK 2018
Omnichannel customer experience score of leading fashion retailers in the United Kingdom (UK) in 2018*
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UK e-retailers: mobile page load speed rating 2017-2018

UK e-retailers: mobile page load speed rating 2017-2018
Mobile page load speed of retailers as rated by Google in the United Kingdom (UK) from 2017 to 2018
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Customer service performance of fashion brands online in the UK 2016-2019

Customer service performance of fashion brands online in the UK 2016-2019
Fashion retailers' level of customer service responsiveness online in the United Kingdom (UK) from 2016 to 2019*, by channel
Multichannel retailers
12
- Leading multichannel retailers in the United Kingdom (UK) 2020
- Lowest ranking multichannel retailers UK 2020
- Leading fashion websites in the UK 2025, by share of voice
- Like-for-like sales growth at online fashion stores 2017-2018, by retailer
- Share of click and collect orders in online sales in the UK 2018, by retailer
- Share of retailers utilizing online marketplaces in the UK 2017-2018
- Argos multichannel sales share in the United Kingdom (UK) 2011-2016
- FatFace: share of e-commerce revenue as a percentage of total revenue 2012 to 2018
- Debenhams: annual growth in digital sales 2013-2018
- John Lewis online sales growth in the United Kingdom (UK) 2011-2018
- Next plc: retail and online sales 2010-2026
- QUIZ plc: revenue by sales channel 2017-2024
Multichannel retailers
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Leading multichannel retailers in the United Kingdom (UK) 2020

Leading multichannel retailers in the United Kingdom (UK) 2020
Leading 10 multichannel retailers in the United Kingdom (UK) in 2020*
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Lowest ranking multichannel retailers UK 2020

Lowest ranking multichannel retailers UK 2020
Lowest ranking multichannel retailers in the United Kingdom (UK) in 2020*
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Leading fashion websites in the UK 2025, by share of voice

Leading fashion websites in the UK 2025, by share of voice
Leading fashion websites in the United Kingdom (UK) in the 2nd quarter 2025, by share of voice
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Like-for-like sales growth at online fashion stores 2017-2018, by retailer

Like-for-like sales growth at online fashion stores 2017-2018, by retailer
Like-for-like online sales growth at selected fashion retailers in Great Britain from July 2017 to July 2018
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Share of click and collect orders in online sales in the UK 2018, by retailer

Share of click and collect orders in online sales in the UK 2018, by retailer
Share of click and collect orders in selected multichannel retailers' online sales in the United Kingdom (UK) in 2018
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Share of retailers utilizing online marketplaces in the UK 2017-2018

Share of retailers utilizing online marketplaces in the UK 2017-2018
Share of e-retailers utilizing online marketplaces in the United Kingdom (UK) from 2017 to 2018
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Argos multichannel sales share in the United Kingdom (UK) 2011-2016

Argos multichannel sales share in the United Kingdom (UK) 2011-2016
Percentage of Argos multichannel sales in the United Kingdom (UK) from fiscal year 2011 to 2016*
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FatFace: share of e-commerce revenue as a percentage of total revenue 2012 to 2018

FatFace: share of e-commerce revenue as a percentage of total revenue 2012 to 2018
Share of e-commerce revenue as a proportion of total revenue of FatFace from 2012 to 2018
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Debenhams: annual growth in digital sales 2013-2018

Debenhams: annual growth in digital sales 2013-2018
Annual percentage growth in digital sales of Debenhams from 2013 to 2018*
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John Lewis online sales growth in the United Kingdom (UK) 2011-2018

John Lewis online sales growth in the United Kingdom (UK) 2011-2018
Annual growth in online sales at johnlewis.com in the United Kingdom (UK) from 2011 to 2018*
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Next plc: retail and online sales 2010-2026

Next plc: retail and online sales 2010-2026
Retail and online sales of Next plc from financial years 2010 to 2026 (in million GBP)
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QUIZ plc: revenue by sales channel 2017-2024

QUIZ plc: revenue by sales channel 2017-2024
Revenue of QUIZ plc worldwide from 2017 to 2024, by sales channel (in million GBP)
Consumer behavior
9
- Consumer reasons for shopping online UK 2018-2020
- Consumer retail channel use in the UK 2016-2018
- Retail channel use in the UK 2018, by age
- Try before you buy: retail items shoppers would order using the service UK 2018-2019
- Returns: most commonly used channels for online purchases in the UK 2018
- Last mile delivery options used by online consumers in the UK 2018
- Cross-channel purchasing in the United Kingdom (UK) 2017
- Preferences for retail app in-store technology in the United Kingdom (UK) 2017
- Influential channels in purchase process of shoppers in the UK 2017
Consumer behavior
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Consumer reasons for shopping online UK 2018-2020

Consumer reasons for shopping online UK 2018-2020
Leading consumer motivations for online shopping in the United Kingdom (UK) from 2018 to 2020
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Consumer retail channel use in the UK 2016-2018

Consumer retail channel use in the UK 2016-2018
Share of retail channel use among consumers in the United Kingdom (UK) from 2016 to 2018
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Retail channel use in the UK 2018, by age

Retail channel use in the UK 2018, by age
Retail channel use among consumers in the United Kingdom (UK) as of June 2018, by age
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Try before you buy: retail items shoppers would order using the service UK 2018-2019

Try before you buy: retail items shoppers would order using the service UK 2018-2019
Retail items consumers would order online using 'try before you buy' services in the United Kingdom (UK) in 2018 and 2019
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Returns: most commonly used channels for online purchases in the UK 2018

Returns: most commonly used channels for online purchases in the UK 2018
Most common returns channels used by online shoppers in the United Kingdom (UK) in 2018
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Last mile delivery options used by online consumers in the UK 2018

Last mile delivery options used by online consumers in the UK 2018
Last mile operations: delivery options utilized by online consumers in the United Kingdom (UK) in 2018
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Cross-channel purchasing in the United Kingdom (UK) 2017

Cross-channel purchasing in the United Kingdom (UK) 2017
Frequency of cross-channel purchasing methods in the United Kingdom (UK) in 2017
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Preferences for retail app in-store technology in the United Kingdom (UK) 2017

Preferences for retail app in-store technology in the United Kingdom (UK) 2017
Share of consumers who want to see app technology in-store in the United Kingdom (UK) in 2017
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Influential channels in purchase process of shoppers in the UK 2017

Influential channels in purchase process of shoppers in the UK 2017
Resources influential in purchase process of retail shoppers in the United Kingdom (UK) in 2017
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