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Opinions on brand sponsorship according to consumers in Canada as of December 2019

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Source

Release date

December 2019

Region

Canada

Survey time period

December 6 to 17, 2019

Number of respondents

1,668 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Question: In general, to what extent do you agree or disagree with the following statements regarding the presence of sponsors at festivals and sporting events?

Citation formats

Consumer views on brand sponsorship in Canada 2019

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 10, 2020
During a December 2019 study of the state of sponsorship in Canada, when asked about their views on the presence of sponsors at festivals and sporting events, ** percent of Canadians agreed that sponsors made a positive contribution to their experience of such an event. What is more, ** percent poof respondents believed that sponsors are essential to securing funding for these events. Only ** percent of Canadians thought there were too many sponsors at festivals and sporting events.
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