The source provides the following explanation:
"Impressions – number of times a particular creative is loaded on a page as estimated by Pathmatics.
Methodology (Estimating Impressions) - We use statistical sampling methods to calculate impression estimates. We take the sample data from our panels and crawlers and combine it with third-party aggregate data to extrapolate our sample data to market estimates of impressions. Some of the data used in the extrapolation: monthly traffic data for each site tracked; IAB quarterly spend estimates for each tracked format; Facebook and Twitter quarterly earnings reports. Each impression served to our crawlers and panelists is assigned a CPM, which when combined with impressions results in our spend estimates"
Citation formats
Leading U.S. Twitter advertisers in Q1 2020, by ad spend
In a Q1 2020 study of the Twitter advertising universe in the United States, it was discovered that Nestle was the largest advertiser on the platform in the measured period, having accumulated approximately **** billion impressions and with ad spend of ** million U.S. dollars. Verizon ranked second, with *** million dollars in advertising spending on Twitter in the country.
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Pathmatics. (April 2, 2020). Leading Twitter advertisers in the United States in 1st quarter 2020, by advertising spending (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1112281/us-twitter-advertisers-ranked-by-ad-spend/
Pathmatics. "Leading Twitter advertisers in the United States in 1st quarter 2020, by advertising spending (in million U.S. dollars)." Chart. April 2, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1112281/us-twitter-advertisers-ranked-by-ad-spend/
Pathmatics. (2020). Leading Twitter advertisers in the United States in 1st quarter 2020, by advertising spending (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1112281/us-twitter-advertisers-ranked-by-ad-spend/
Pathmatics. "Leading Twitter Advertisers in The United States in 1st Quarter 2020, by Advertising Spending (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Apr 2020, /statistics/1112281/us-twitter-advertisers-ranked-by-ad-spend/
Pathmatics, Leading Twitter advertisers in the United States in 1st quarter 2020, by advertising spending (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1112281/us-twitter-advertisers-ranked-by-ad-spend/ (last visited July 24, 2026)
Leading Twitter advertisers in the United States in 1st quarter 2020, by advertising spending (in million U.S. dollars) [Graph], Pathmatics, April 2, 2020. [Online]. Available: /statistics/1112281/us-twitter-advertisers-ranked-by-ad-spend/
