| Characteristic | Social value of sponsorship in million U.S. dollars |
|---|---|
| Boston Bruins: TD Bank | 27.4 |
| New York Rangers: Benjamin Moore | 25.4 |
| Pittsburgh Penguins: Bold Penguin (Home) & MSA Safety (Away) | 24.3 |
| Toronto Maple Leafs: Oreo | 22.6 |
| Detroit Red Wings: Meijer | 17.4 |
| Dallas Stars: Energy Transfer (home) & 7 Eleven (Away) | 17.4 |
| Vancouver Canucks: Next Gen Energy | 16.8 |
| Edmonton Oilers: Play Alberta (home) & Skip The Dishes (Away) | 14.5 |
| Colorado Avalanche: Kiewit | 13.7 |
| New Jersey Devils: Prudential | 12.7 |
| Montreal Canadiens: Bell (Home) & CIBC (Away) | 12.4 |
| Chicago Blackhawks: Belle Tire | 12.2 |
| Carolina Hurricanes: Lenovo | 10.6 |
| Calgary Flames: Play Alberta (Home) & Telus (Away) | 10.6 |
| Washington capitals: Capital One | 10.4 |
| Minnesota Wild: Toyota | 10.3 |
| Buffalo Sabres: Trusted Nurse Staffing | 9.75 |
| Vegas Golden Nights: Credit One Bank (Home) & Naqvi Injury Law (Away) | 9.15 |
| Tampa Bay Lightning: Tampa General Hospital (Home) & Brandt Agriculture (Away) | 8.44 |
| Winnipeg Jets: Bell | 8.14 |
| Seattle Kraken: Amazon (Home) & The Climate Pledge (Away) | 7.95 |
| St. Louis Blues: BJC Health (Home) & CarShield (Away) | 7.79 |
| LA Kings: Blue Shield California (Home) & American Express (Away) | 7.18 |
| Florida Panthers: Visit Lauderdale | 7.06 |
| New York Islanders: UBS (Away) | 6.1 |
| Anaheim Ducks: OC Navigator | 5.77 |
| Ottawa Senators: Betway (Home) & Kinaxis (away) | 5.35 |
| Columbus Blue Jackets: Bread Financial (home) & SealMaster (Away) | 4.53 |
| Nashville Predators: Vanderbilt Health | 4.3 |
| San Jose Sharks: SAP | 3.94 |
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Source
Source
Release date
September 2024
More information
Region
North America, Canada, United States
Survey time period
2023-2024 regular season
Supplementary notes
Utah Hockey Club and the Philadelphia Flyers didn't have a helmet sticker sponsor in the 2023/24 season.
Social value is calculated based on impressions, engagements and video views using industry standard CPM, CPE and CPV values.
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