Leading sporting events around which sponsorship efforts in the United States will revolve throughout the year according to marketers worldwide as of January 2024
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During a January 2024 survey among marketers in the United States, United Kingdom, Australia, and Canada, ** percent of respondents said they would revolve their U.S. sponsorship around the Olympics that year. This was followed by ** percent of respondents mentioning the NFL, while ** percent cited the NBA.
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eMarketer. (July 25, 2024). Leading sporting events around which sponsorship efforts in the United States will revolve throughout the year according to marketers worldwide as of January 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1482280/leading-sports-events-sponsorships/
eMarketer. "Leading sporting events around which sponsorship efforts in the United States will revolve throughout the year according to marketers worldwide as of January 2024." Chart. July 25, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1482280/leading-sports-events-sponsorships/
eMarketer. (2024). Leading sporting events around which sponsorship efforts in the United States will revolve throughout the year according to marketers worldwide as of January 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1482280/leading-sports-events-sponsorships/
eMarketer. "Leading Sporting Events around Which Sponsorship Efforts in The United States Will Revolve throughout The Year According to Marketers Worldwide as of January 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Jul 2024, /statistics/1482280/leading-sports-events-sponsorships/
eMarketer, Leading sporting events around which sponsorship efforts in the United States will revolve throughout the year according to marketers worldwide as of January 2024 ÌÇÐÄÆƽâ°æ, /statistics/1482280/leading-sports-events-sponsorships/ (last visited July 27, 2026)
Leading sporting events around which sponsorship efforts in the United States will revolve throughout the year according to marketers worldwide as of January 2024 [Graph], eMarketer, July 25, 2024. [Online]. Available: /statistics/1482280/leading-sports-events-sponsorships/
