Issues with highest impact on advertising spending in light of the coronavirus according to industry professionals in the United States as of April 2020
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Increase ad spend
Decrease ad spend
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Base: . Question: Which three (3) of the following are most driving your decisions on your ad spending as a result of the Coronavirus (COVID-19) outbreak? Increasing Ad Spending in light of Coronavirus; Decreasing Ad Spending in light of Coronavirus
Citation formats
Issues with highest impact on ad spend due to COVID-19 U.S 2020
In April 2020, advertisers and marketers in the United States were asked about which of selected issues caused by the coronavirus outbreak were major drivers of their decision to either increase o decrease advertising spending. According to ** percent of respondents, change in media consumption behavior influenced their decision to increase ad spend, while ** percent said that changes in consumer spending behavior steered them to decease their ad expenditures.
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Advertiser Perceptions. (April 8, 2020). Issues with highest impact on advertising spending in light of the coronavirus according to industry professionals in the United States as of April 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1114571/issues-with-highest-impact-on-ad-spend-due-to-covid-19-us/
Advertiser Perceptions. "Issues with highest impact on advertising spending in light of the coronavirus according to industry professionals in the United States as of April 2020." Chart. April 8, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1114571/issues-with-highest-impact-on-ad-spend-due-to-covid-19-us/
Advertiser Perceptions. (2020). Issues with highest impact on advertising spending in light of the coronavirus according to industry professionals in the United States as of April 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1114571/issues-with-highest-impact-on-ad-spend-due-to-covid-19-us/
Advertiser Perceptions. "Issues with Highest Impact on Advertising Spending in Light of The Coronavirus According to Industry Professionals in The United States as of April 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Apr 2020, /statistics/1114571/issues-with-highest-impact-on-ad-spend-due-to-covid-19-us/
Advertiser Perceptions, Issues with highest impact on advertising spending in light of the coronavirus according to industry professionals in the United States as of April 2020 ÌÇÐÄÆƽâ°æ, /statistics/1114571/issues-with-highest-impact-on-ad-spend-due-to-covid-19-us/ (last visited August 05, 2026)
Issues with highest impact on advertising spending in light of the coronavirus according to industry professionals in the United States as of April 2020 [Graph], Advertiser Perceptions, April 8, 2020. [Online]. Available: /statistics/1114571/issues-with-highest-impact-on-ad-spend-due-to-covid-19-us/
