Conor Stewart
Research expert covering health & pharmaceuticals in the UK & Europe
Get in touch with us now| Characteristic | Communication activities planned by companies |
|---|---|
| CSR | 48% |
| Product advertisement | 43% |
| PR | 43% |
| Internal communication | 38% |
| Image advertising | 33% |
| Promotion (contest, lottery, etc.) | 10% |
| Sponsoring | 5% |
| Hard to tell | 5% |
| None | 14% |
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Source
Source
Release date
April 2020
More information
Region
Poland
Survey time period
April 9-22, 2020
Number of respondents
21*
Method of interview
Computer-assisted web interviews (CAWI)
Supplementary notes
* The respondents were mainly member companies of IAB Poland, which included the largest publishers and advertising networks (23 interviews) and media agencies and houses (24 respondents). Some interviews were also conducted with advertisers (21 interviews) and other companies (14 respondents) related to the digital communication ecosystem.
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