Corporate Social Responsibility (CSR) initiatives undertaken by online communication advertising companies in response to the coronavirus (COVID-19) pandemic in Poland in 2020
Characteristic
Share of respondents
Support of local businesses
24%
Suport of health care workers
21%
Support of families with small children
20%
Money donations for hospitals
17%
Equipment donations for hospitals
15%
Support of other groups
15%
Support of SMEs
11%
Support of seniors
10%
Other
11%
None
34%
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* The respondents were mainly member companies of IAB Poland, which included the largest publishers and advertising networks (23 interviews) and media agencies and houses (24 respondents). Some interviews were also conducted with advertisers (21 interviews) and other companies (14 respondents) related to the digital communication ecosystem.
Citation formats
CSR initiatives of advertising companies during COVID-19 pandemic in Poland 2020
In 2020, CSR initiatives were undertaken by companies from the online communication advertising sector in Poland in response to the coronavirus (COVID-19) pandemic. Twenty-four percent of companies supported local businesses, and 21 percent supported health care workers. Moreover, 44 percent of companies helped families with small children.
For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.
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IAB Polska. (April 28, 2020). Corporate Social Responsibility (CSR) initiatives undertaken by online communication advertising companies in response to the coronavirus (COVID-19) pandemic in Poland in 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1115174/poland-csr-initiatives-taken-by-advertising-companies-during-the-covid-19-pandemic/
IAB Polska. "Corporate Social Responsibility (CSR) initiatives undertaken by online communication advertising companies in response to the coronavirus (COVID-19) pandemic in Poland in 2020." Chart. April 28, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1115174/poland-csr-initiatives-taken-by-advertising-companies-during-the-covid-19-pandemic/
IAB Polska. (2020). Corporate Social Responsibility (CSR) initiatives undertaken by online communication advertising companies in response to the coronavirus (COVID-19) pandemic in Poland in 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1115174/poland-csr-initiatives-taken-by-advertising-companies-during-the-covid-19-pandemic/
IAB Polska. "Corporate Social Responsibility (Csr) Initiatives Undertaken by Online Communication Advertising Companies in Response to The Coronavirus (Covid-19) Pandemic in Poland in 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Apr 2020, /statistics/1115174/poland-csr-initiatives-taken-by-advertising-companies-during-the-covid-19-pandemic/
IAB Polska, Corporate Social Responsibility (CSR) initiatives undertaken by online communication advertising companies in response to the coronavirus (COVID-19) pandemic in Poland in 2020 ÌÇÐÄÆƽâ°æ, /statistics/1115174/poland-csr-initiatives-taken-by-advertising-companies-during-the-covid-19-pandemic/ (last visited August 04, 2026)
Corporate Social Responsibility (CSR) initiatives undertaken by online communication advertising companies in response to the coronavirus (COVID-19) pandemic in Poland in 2020 [Graph], IAB Polska, April 28, 2020. [Online]. Available: /statistics/1115174/poland-csr-initiatives-taken-by-advertising-companies-during-the-covid-19-pandemic/
