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How will the COVID-19 pandemic affect your investments in 2020 in the following areas?

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Source

Release date

April 2020

Region

Sweden

Survey time period

April 2020

Number of respondents

40 respondents

Special properties

CMOs at brands of large and medium-sized companies

Supplementary notes

Missing percentage points to 100 percent are probably due to rounding.

Citation formats

Impact of the coronavirus pandemic on marketing investments in Sweden 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, May 5, 2020
Many of the large and medium-sized firms will increase the investments in corporate social responsibility and sustainability due to the coronavirus outbreak in 2020 with 39 percent of the respondents. Similarly, 26 percent will increase investments in analysis and customer insights, customer data and data management, as well as the development of sales leads.
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