the ranking is based on the top 30 product categories in ad apending
Supplementary notes
Hong Kong is excluded in the calculations.
The ad spending includes internet, magazines, newspapers, out-of-home (including cinema ads, elevator LCD and poster ads), radio and TV.
Citation formats
Ad spend growth in China 2023, by top product type
In 2023, companies selling healthcare food products spent the most on advertising in China, registering a **** percent year-over-year growth rate. Among the top 30 product categories in China, tissue products recorded the highest advertising spending growth of *** percent. Yili Group, Chan Li Chai Pharmaceuticals, and Nongfu Spring were the largest ad spenders in the country in 2023.
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CTR MarketResearch, & Sohu. (February 5, 2024). Annual advertising spending growth in China in 2023, by leading product category or sector [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1056981/china-advertising-expenditure-growth-by-category/
CTR MarketResearch, und Sohu. "Annual advertising spending growth in China in 2023, by leading product category or sector." Chart. February 5, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1056981/china-advertising-expenditure-growth-by-category/
CTR MarketResearch, Sohu. (2024). Annual advertising spending growth in China in 2023, by leading product category or sector. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1056981/china-advertising-expenditure-growth-by-category/
CTR MarketResearch, and Sohu. "Annual Advertising Spending Growth in China in 2023, by Leading Product Category or Sector." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Feb 2024, /statistics/1056981/china-advertising-expenditure-growth-by-category/
CTR MarketResearch & Sohu, Annual advertising spending growth in China in 2023, by leading product category or sector ÌÇÐÄÆƽâ°æ, /statistics/1056981/china-advertising-expenditure-growth-by-category/ (last visited July 24, 2026)
Annual advertising spending growth in China in 2023, by leading product category or sector [Graph], CTR MarketResearch, & Sohu, February 5, 2024. [Online]. Available: /statistics/1056981/china-advertising-expenditure-growth-by-category/
