including display, video, and text formats on open web, social (Facebook, YouTube), and retail media, both on mobile and desktop devices; excluding search
Supplementary notes
The date of release is the date of access.
Numbers have been rounded.
Citation formats
Top YouTube advertisers in the U.S. 2023, by estimated advertising spending
Throughout September and October 2023, Tenlira – a brand owned by Inuvo, Inc., an artificial intelligence (AI) advertising firm – invested an estimated **** million U.S. dollars in YouTube ads, making it the highest-spending advertiser on the video platform in the United States during that period. For comparison, that was over twice as much as the second-placed brand, Walmart, which spent almost **** million dollars on advertising on YouTube.com during those two months.
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Admetricks. (November 13, 2023). Leading YouTube advertisers in the United States in September and October 2023, by estimated advertising spending (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1112288/us-youtube-advertisers-ranked-by-ad-spend/
Admetricks. "Leading YouTube advertisers in the United States in September and October 2023, by estimated advertising spending (in million U.S. dollars)." Chart. November 13, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1112288/us-youtube-advertisers-ranked-by-ad-spend/
Admetricks. (2023). Leading YouTube advertisers in the United States in September and October 2023, by estimated advertising spending (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1112288/us-youtube-advertisers-ranked-by-ad-spend/
Admetricks. "Leading Youtube Advertisers in The United States in September and October 2023, by Estimated Advertising Spending (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Nov 2023, /statistics/1112288/us-youtube-advertisers-ranked-by-ad-spend/
Admetricks, Leading YouTube advertisers in the United States in September and October 2023, by estimated advertising spending (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1112288/us-youtube-advertisers-ranked-by-ad-spend/ (last visited July 24, 2026)
Leading YouTube advertisers in the United States in September and October 2023, by estimated advertising spending (in million U.S. dollars) [Graph], Admetricks, November 13, 2023. [Online]. Available: /statistics/1112288/us-youtube-advertisers-ranked-by-ad-spend/
