Daniel Slotta
Research expert covering Greater China
YouTube in Latin America - statistics & facts
YouTube is as ubiquitous for online video in Latin America鈥檚 biggest markets as WhatsApp is for instant messaging. Accessible via its free ad-for-content format on desktop and mobile devices for most local audiences, the platform鈥檚 success in the region is proportional to the size of each country鈥檚 internet audience, having Brazil and Mexico as its third and fifth largest markets worldwide. YouTube is the local digital channel for influencers and advertising brands, while also providing a stage for the region鈥檚 vibrant music industry.
